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Sarah Lasaracina

The human behind the CV

A bit about me

I’m Sarah — born and based in Bari, on Italy’s sunny heel. I finished my studies and kicked off my career in France before going fully remote during the pandemic, which is probably why I’m happiest switching between languages, cultures and disciplines. I’m a proud cat mom 🐱, my idea of a perfect night out is karaoke or a musical show 🎤, and I only really discovered the joy of cooking when I went meat-free and started moving towards 🌱 — that’s where the clueless cook began. More than anything, in every corner of life I keep coming back to the same belief: how much communication and people’s experience matter to building a society that’s easier to live in and more equitable. Empathy, listening and stepping into other people’s shoes, paired with a genuine interest in technology and understanding innovation — I think that’s the real core of my profile, and it’s what professionally led me to product and UX the long way round, through words.

Go to my professional CV ↓

Sarah Lasaracina

Technical writer · UX & prompt design · Product design · Cybersecurity · Hospitality SaaS

[email protected] · Bari, Apulia, Italy · LinkedIn

Profile

I turn complex systems into experiences people can actually use. Nine years in technical communication taught me how people really read, click and get unstuck — and that curiosity pulled me into UX, where I now shape the whole experience, not just the words around it. I’ve worked across cybersecurity, healthcare, finance and hospitality AI, most recently designing the Alfred Hospitality AI platform end to end, from the first research to subscription flows and documentation. I love the messy middle where product, UX and content meet — and I lean on AI to get from idea to a working interface fast.

Experience

UX / UI design

UX Designer / Product Owner

Oct 2023 – present

Alfred Hospitality AI · Remote

  • Designed and delivered the Alfred Hospitality AI platform end to end, owning UX across the full product lifecycle.
  • Led research, user journeys, interaction and visual design; ran usability testing and turned insights into iterative improvements.
  • Designed the financial & subscription flows (payments and recurring), and authored the product & technical documentation.
See the case study →

Documentation portal — UX, IA & visual identity

2023 – present

Alfred Co.host · docs.alfredco.host

  • Designed the information architecture on strict information mapping — each page answers a single job-to-be-done — with a deliberately flat, shallow hierarchy so no one gets lost three clicks deep.
  • Built the portal’s visual identity and component system from scratch, with terminology mirroring the product UI exactly and held consistent across every translation.
  • Authored and structured all content in a docs-as-code workflow, and wired in a custom GPT assistant so the docs can answer questions directly.
See the case study →

Technical writing & communication

Technical Writer

Sep 2023 – present

Transmit Security · Tel Aviv District (remote)

  • Own developer documentation for the Mosaic identity platform — authentication & identity orchestration, API integrations, SDKs (Web, iOS, Android) and security workflows.
  • Document complex IAM capabilities: OAuth/OIDC, SSO, passkeys, risk-based auth, identity verification and journey-based orchestration.
  • Work in a Docs-as-Code workflow (Markdown, Git/GitHub, reviews, automated publishing), hands-on with the product alongside Engineering, Product and UX.
See the case study →

Senior Technical Writer

Nov 2022 – May 2023

Empathy.co · Remote

  • Led functional and technical documentation for the Empathy Platform, plus internal backend API docs (Confluence, Backstage, Postman, Swagger).
  • Ran docs projects in Agile, drove knowledge-management and style-guide adherence, and supported UI writing and UX design.

Technical Communicator

Jan 2021 – Nov 2022

Writec · Remote

  • Created functional, technical and API documentation for industrial automation, printing machinery and finance (MadCap Flare, GitHub).
  • Consulted on knowledge management, information mapping, plain language, terminology and UX design support.

Technical Writer

Apr 2018 – Jan 2021

Cerner Corporation · Paris, France

  • Led user-centered documentation for PowerStay, a healthcare administrative & financial data platform, and its Web Services.
  • Owned information architecture and compliance; partnered with UX/UI designers on user-centered redesigns.

Product Expert

Sep 2017 – Apr 2018

Dimelo · Paris, France

  • Wrote and translated (EN↔FR) installation and user documentation, Help Center articles, training materials and newsletters.
  • Formalized client requests on B2C CRM SaaS platforms (Dimelo Digital & Communities) and supported R&D on new features.

Translation & proofreading

2013 – 2016

Discovery Publishers · New York Habitat

  • Translated and proofread books, articles and listings EN/FR → IT, with terminology management and cultural/historical accuracy.

Product management

Founder · CIO · Product Manager · Scrum Master

Oct 2023 – present

Botique.me · Estonia

  • Coordinate Scrum events, facilitating effective communication and collaboration within the team.
  • Develop and define the product roadmap, aligning it with the company’s strategic vision.
  • Establish and refine operational processes to improve efficiency and streamline workflows.
  • Lead the definition of comprehensive product requirements, aligning business goals with user needs.
  • Take a hands-on approach to design decisions that shape the overall user experience.
  • Manage documentation and craft UI copy for a cohesive, user-friendly product interface.
  • Build the startup’s social-media presence.

Project Management Intern

Sep 2016 – Sep 2017

SFR Business · Saint-Denis, France

  • Managed and optimized the documentation archive for B2B offers (IoT, mobile, landline, convergent telephony) used by customer service.